It’s been less than 15 years since social media took off in the US and less than that globally. But given the huge influence of these platforms, it seems they’ve been around a lot longer. In Sweden today, 76% of all residents have a Facebook account and 54% use Facebook at least once a day – every day of the year – according to Facebook’s own statistics from 2019. If you add all the other platforms, the number of account holders is certainly over 90% of the Swedish population and almost as many globally use one of their accounts daily.…